Optimize your website: Improve performance and increase conversion.
Before you start making changes to your website, it's important to consider the goals you want to achieve with your website. What actions do you want your visitors to take? Complete a form, make a purchase or subscribe to your newsletter? Identify your website goals and think about how you could optimize them to improve the user experience and increase conversion rate.
In addition, it is important to consider when those objectives are completed. Do visitors abandon the purchase process at a specific stage? Do they get lost in site navigation? Identify pain points and make specific improvements to increase conversion rate.
It's also important to understand how visitors arrive at your website. Do you use search engines or advertising campaigns? What keywords do they use to find your website? Use this information to improve the relevance and content of your website.
Next, choose one or both digital marketing strategies to increase your website's visibility and traffic:
SEO: This strategy consists of optimizing your website so that it appears in the first Google search results using relevant keywords. Although it's a long-term strategy, it can generate consistent, high-quality organic traffic.
Paid search: Also known as search engine advertising, this strategy involves paying to appear in Google's top search results. It's a faster strategy than SEO and can generate highly segmented traffic.
Remember that it's important to focus on learning and experimenting for long-term results. Start with your website and gradually add one or two digital marketing strategies to see what works best for your brand.